HRM SAAS

Email Operations Coordinator


Description

Company Description

Lime Vizio Inc is a premier floral and gifting company, delivering flowers since 2010.


LIME VIZIO has a tradition of excellence in flower delivery, and today we are one of the largest and most trusted online floral and gift retailers in the US and Canada. LIME VIZIO takes pride in being a leader in quality, innovation, artistry, and dependability. That tradition of innovation and forward-thinking has grown LIME VIZIO into a gifting powerhouse, with a family of brands that includes Blossom Flowers, Sunny Flowers, and Gift on Schedule. Our entrepreneurial culture and unwavering commitment to our people create a dynamic work environment that celebrates collaboration, quality, superior service, and constant innovation.


LIME VIZIO is an e-commerce technology company focused on providing product development and services support on multiple processes, domains, and technologies..

The Coordinator of Email Operations will be responsible for email production and execution, including project management, HTML/CSS coding, troubleshooting, QA review, and deployment of promotional email campaigns. In addition to building emails and segmentation, this person will be responsible for overseeing and improving the email process workflow and the creation/optimization of lifecycle campaigns.

ESSENTIAL DUTIES RESPONSIBILITIES

Major responsibilities of the position are listed below. To perform the job successfully, the individual must be able to execute each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties, assignments, and specific projects may be assigned at the discretion of executive management

  • Build (code) HTML emails following design best practices to optimize for all devices and browsers.
  • Build segmentation for email marketing campaigns
  • Assist in managing the email production workflow including the development of the email production calendar, collaborating with the Email Strategy and Web Marketing teams, and working to QA and test email assets.
  • Build and improve email automation and triggered programs
  • Monitor email deliverability and list hygiene to ensure optimal inbox placement.
  • Deliver reporting and insights that accurately measure the delivery and performance of each email campaign.
  • Test and optimize tactics to help drive email engagement and overall revenue.
  • Other duties as assigned



REQUIREMENTS

  • 1-3 years of demonstrated success in email marketing production ideally at a consumer retail, tech, or media company.
  • Understanding of HTML and email design best practices including responsive design.
  • Knowledge of Email Service Providers like Salesforce Marketing Cloud (ExactTarget), Cheetah Digital, Silverpop, Sailthru, or Oracle is a plus.
  • Ability to identify the metrics to drive success, measure KPI's and drive initiatives to completion.
  • Understanding of email fundamentals: CAN-SPAM requirements, segmentation, deliverability
  • Ability to work in a fast-paced environment with a high degree of initiative and self-motivation
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