Company Description

Growth Marketing Manager

The Story: Why You Matter More Than You Know

Imagine a woman sitting alone in a quiet hospital room. She's thousands of miles away from her family, going through one of the hardest moments of her life. No visitors. No warmth. Just silence and fluorescent lights.

Suddenly, a nurse walks in with a delivery: a bouquet of bright sunflowers, lilies, and daisies. There's a note from her daughter in another state: “I love you, Mom. Stay strong. You’re not alone.”

She cries. Not because of the flowers, but because she feels seen. Loved. Remembered.

You didn’t arrange those flowers. You didn’t deliver them. But you made that moment happen.

As a Growth Marketing Manager at our flower delivery eCommerce company, your strategies, experiments, and campaigns don’t just drive numbers — they drive human connection.

Every click you optimize means someone can say “I’m proud of you,” “I miss you,” or “Goodbye” at exactly the right moment. Every conversion you scale helps us deliver warmth, closure, celebration, and love — across cities, across countries, across life’s most fragile and beautiful milestones.

This isn’t just marketing.
This is emotion at scale.

If you’ve ever wanted your work to move people — to bring light into someone’s darkest day, or joy into their brightest — this is your chance.

The Mission

Build and scale full-funnel growth marketing campaigns that amplify our reach and deepen emotional connections, using data, creative flair, and unmatched focus on customer acquisition cost (CAC) and lifetime value (LTV). You'll be responsible for making sure our next 10 million bouquets bring tears of joy—right on time.

What You’ll Own

• Full-Funnel Growth: Architect and execute strategies that boost user acquisition, retention, and revenue across Google, Meta, TikTok, Email, and SEO.
• Experiment Like a Scientist: A/B test creatives, landing pages, and offers. Run weekly sprints. Use hard data to create soft moments.
• Lifecycle Mastery: Nurture the customer journey—from ZIP code search to birthday surprise delivery. Every touchpoint should feel like care.
• Performance Marketing: Optimize CAC while increasing LTV. Obsess over ROAS. Think like a CFO, act like a CMO.
• Team Integration: Work hand-in-hand with Product, Engineering, and Design teams to bring high-converting funnels to life. You’re not alone—we grow as a team.

You’re Perfect If You…

• Have 5+ years in growth marketing or performance marketing, ideally in e-commerce.
• Have scaled campaigns across Paid Search, Paid Social, Display, Email, SEO, and Retargeting.
• Know your way around HubSpot, Google Ads, GA4, CDPs, and more.
• Think like a data scientist and move like a creative director.
• Love winning—but only if the customer wins too.

Why Blossom?

Because here, your work delivers:

• A hug to a grandma 2,000 miles away.
• A first “I’m sorry” in the form of fresh tulips.
• A birthday smile when someone forgot.

We’re not a SaaS company. We’re not an app. We’re a national flower delivery e-commerce brand on a mission to make every moment unforgettable.

You won’t just grow campaigns. You’ll grow moments that matter.

Apply now.