Company Description

Join Lime Vizio Inc: Your Floral and Gifting Adventure Begins Here! 

About us:

Lime Vizio Inc has been delivering beautiful flowers and heartfelt gifts since 2010. We take immense pride in being a trusted leader in online floral and gift retail, serving customers across the US and Canada. Our commitment to quality, innovation, and dependability has made us a gifting powerhouse, with brands like Blossom Flowers, Sunny Flowers, and Gift on Schedule under our umbrella. At Lime Vizio, we foster an entrepreneurial spirit and a culture that values collaboration, superior service, and continuous innovation.

LIME VIZIO is an e-commerce technology company focused on providing product development and service support on multiple processes, domains, and technologies.

Responsibilities:

• Project leadership: from concept creation to reporting on KPIs met

• Build digital strategy in line with brand and product positioning, cooperate with sales and CEO

• Marketing copy preparation and testing

• Control and implementation of marketing KPI (CR, CPA, ROI); AB testing

• Media planning and control of key performance indicators

• Analysis of competitors in digital, tracking international trends

• Development of funnel and building end-to-end analytics

• Maintaining basic reporting 

• Market research, segmentation of target audience, positioning concepts for various target groups 

• Ability to hypothesize, verify, and analyze.

• Working with client base: implementation of CRM, RFM analysis, dealing with returns and reactivation 

Requirements:

• At least 3 years of experience in digital marketing

• Experience in effective planning and analysis of multichannel advertising campaigns

• Knowledge of marketing channels, and understanding of the fundamental differences between them

• Understanding of core metrics like CTR, CPC, CPM, CPL, ROI/ROMI, and ability to adjust these metrics

• Understanding of how b2b marketing works, specifically Linkedin and Meta

• Understanding of the logic of marketing automation and basic experience in this area

• Strong understanding of analytics systems (GA4 and Google Data Studio)

• Ability to work at all levels of a conversion funnel, suggest and implement non-standard ideas/tools for attracting target audience

• Understanding of PR tools

• Experience working with any SEO tools, experience with Semrush or Ahrefs would be an advantage

• Experience working with Hubspot or its competitors